How do I make a partnership or sponsorship application form in Notion?

Build a Notion sponsorship application form from a Sponsors database, share it publicly, and review applications on a status board with totals.

Nookesh KarriNovember 3, 20267 min read
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To make a sponsorship or partnership application form in Notion, create a Sponsors database, add a Form view to it, and share that form with Anyone on the web with link. Every application becomes a new row you can review. The part most guides skip is what happens next: a Notion sponsorship application form works best with a Status property and a board that totals the money in each review stage.

What you need before you build the form

You need a Notion database you own, opened in the desktop or web app. Notion’s forms help says all members on all plans can create forms, but creating one from an existing database needs Full access to it, and you can’t create or customize forms on a phone.

Add the form to the original database, not a linked copy. Notion’s guide to forms says forms are only available in the database that contains the data source. If Form is missing from the view menu, you are looking at a linked view.

What to ask on a sponsorship application

A sponsorship application should ask what you need to say yes or no, and nothing else. Most published sponsor templates cover the same core: who the company is, who to talk to, what they want out of it, and roughly how much they plan to spend.

For an event, podcast or newsletter, I’d start with this set:

Question Notion property type Why you need it
Company name Title Becomes the row name on your board
Website URL Quick check of fit and legitimacy
Contact name and job title Text Public responses are anonymous otherwise
Contact email Email For the reply
Sponsorship tier or type Select Sorts the board and the totals
Budget range or amount Number or Select Lets the board add up the pipeline
Goals for the sponsorship Text Brand awareness, leads, hiring
Activations they want Multi-select Logo placement, speaking slot, booth, newsletter mention
Past sponsorships Text Shows how they work with partners
Logo or media kit Files & media Saves you an email later

The goals, activation and past-sponsorship rows come from form builders’ sponsor templates (see Sources), which also ask for a preferred tier or investment range.

Partnerships need a slightly different set. A corporate partnership form focuses on mutual benefits, branding and terms, while forms for athletes or students ask about achievements, goals and how the money will be used. For an integration or co-marketing partner, swap “Budget” for “What you’d bring” and “Audience size” for “Shared customers.”

How to build and share a Notion sponsorship application form

The build takes a few minutes once the database exists.

  1. Create a database called Sponsors with the properties from the table, plus a Status property with stages like New, Reviewing, Call booked, Approved and Declined.
  2. Select + next to your view tabs and choose Form. Notion turns your properties into questions.
  3. Remove Status from the form. Applicants shouldn’t set their own stage.
  4. Mark company, contact email and tier as required.
  5. In the share settings, choose Anyone on the web with link.
  6. Send one test application and check that the row appears with Status empty or New.

Notion says the public option lets people outside your workspace, and people who don’t use Notion, fill out the form. It also says those respondents are automatically anonymous, so the contact name and email questions are the only way you know who applied. Our guide to sharing a Notion form publicly covers the other access modes.

One database, two forms for partners and sponsors

Notion’s guide says you can link multiple forms to a single database. That solves the partner versus sponsor problem without conditional logic.

Make one form called “Sponsor application” with the budget and activation questions. Make a second called “Partner application” with fit, audience and what each side brings. Both write to Sponsors, and a select property such as Type lets you filter the two apart. Share each link on its own page of your site.

How to review applications on a status board

A board grouped by Status turns the table into a review pipeline. Notion’s board view help says a board groups pages by a property and defaults to a status property if your database has one.

Each column header shows a gray number. By default it counts cards, and Notion lists Count all as the total number of rows in the column. If Budget is a Number property, switch the calculation to Sum, which shows the sum of the numbers in the column. Now the Approved column tells you how much sponsorship money you have committed, and Reviewing tells you how much is still in play.

Picture a meetup organiser with ten sponsor slots across three tiers. They drag each card from New to Call booked after the first email. When the Gold column’s count reaches its limit, they edit the tier question and remove Gold from the options so nobody else applies for it.

Notifications and closing the form

Notion can alert you when an application lands. The forms help says you can receive an email copy of each submission, and you can build automations that run when a new response arrives or a question is answered a certain way.

Notion’s automations help says the Page added trigger fires when a new page is added to the database. Full automations need a paid plan; the Free plan only gets Slack notifications. Send mail to sends from your Gmail account, so you need one. A rule worth setting up: when Tier is the top tier, post in your partnerships Slack channel.

To stop taking applications, set the form’s access to No access. Notion describes it as the way to close your form and stop accepting new responses. The rows you already have stay put.

Don’t share a form copied from a template

If you start from someone else’s sponsorship template, rebuild the form before you share it. Notion’s forms help warns that for a form inside a duplicated template, you should set up a separate version from scratch so all of your form responses go to you.

The copied form looks complete, which is why people miss this. Send a test application and confirm it shows up in your own Sponsors database before you post the link anywhere.

When the native form isn’t enough

My take: if every applicant answers the same questions, the native Notion form is all you need. It’s free, it lands in the same workspace where you plan the deal, and the board gives you a pipeline without a CRM.

The limits show up with mixed applicants. Asking individuals and companies different questions needs conditional logic, which Notion keeps for the Business and Enterprise plans. You can’t put the form on your own domain, and Notion branding only comes off on a paid Notion plan. Our list of Notion form limitations covers the rest, and conditional logic in Notion forms explains the plan gate.

nDBForms is one way around that. Each submission still becomes a row in your Notion database, applicants don’t need a Notion account, and conditional logic is on the Pro plan with any Notion plan. Media kits go to your Google Drive, up to 10 MB per file, with the link written to Notion. One limitation: nDBForms doesn’t run the review for you either, so the board above is still how you track deals. You can start from the nDBForms templates. If sponsors come in through your contact page first, the lead capture form guide shows a lighter version.

FAQ

Do sponsors need a Notion account to apply?

No. Share the form with Anyone on the web with link and people who don’t use Notion can submit it. Their responses arrive as anonymous, so ask for the contact’s name and email.

Can I use one database for both partners and sponsors?

Yes. Notion lets you link several forms to one database, so you can publish a short partner form and a longer sponsor form that both fill the same table.

Can sponsors attach a logo or a media kit?

Yes. Notion forms have a files and media question type, which saves the upload on the new row.

Can the form show different questions to companies and to individuals?

Native Notion forms can, with conditional logic on a multiple choice question, but only on the Business and Enterprise plans.

Sources